About Sierra Financial Group
Sierra Financial Group was built on the foundation of Sierra Car Loans, expanding its offerings to deliver finance solutions across a broader range of asset classes and business needs. With a combined 40 years of industry experience, our team has the knowledge, lender relationships, and practical expertise to structure the right solution, whether it’s a straightforward consumer loan or a complex commercial transaction.
We’re not a call centre. You deal directly with experienced brokers who know the industry from the inside, and who other brokers and referral partners trust when a deal needs to get done.
Meet The Team
Nick Ivers
Head of Business & Asset Finance
With nearly 20 years in finance, Nick has held senior roles at two of Australia’s largest brokerages, building deep expertise across the full spectrum of asset finance, commercial lending, and complex credit structuring. Having worked across both front-end origination and aggregation operations, Nick brings a level of industry insight that is rare in the market.
His reputation has been earned deal by deal. Accountants, financial planners, and fellow brokers consistently turn to Nick when a transaction is complex, time-sensitive, or requires someone who truly understands credit policy and lender appetite. He doesn’t just place loans, he structures solutions, navigating the nuances of each deal with the kind of precision that comes from two decades at the coalface.
From straightforward business asset purchases through to multi-faceted commercial transactions, Nick’s approach is practical, compliance-aware, and always focused on the outcome that moves his clients forward.
Business Finance
Asset Finance
Commercial Lending
Credit Structuring
Lender Relationships
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Cale Sammons
Founder & Head of Consumer Finance
Cale’s career in car finance started from the ground up. Trained directly by one of Australia’s major automotive financiers, he then moved into the dealership environment before transitioning to broking. That path gave him a perspective that most brokers simply don’t have, understanding the finance product from the lender’s side, the sales process from the dealer’s floor, and ultimately the client’s experience from the broker’s chair.
With over 20 years in the industry and senior roles across some of Australia’s most recognised brokerages, Cale founded Sierra Car Loans to deliver a better experience for everyday Australians seeking vehicle finance. Transparent, no-nonsense, and outcome-driven from the first call to settlement.
The expansion into Sierra Financial Group reflects his commitment to giving clients access to a broader range of finance solutions under one trusted brand. Cale continues to lead the consumer finance division personally, with the kind of hands-on service that larger institutions simply can’t match.
Business, Asset & Consumer Finance Expertise.
Sierra Financial Group is an independent finance brokerage delivering tailored solutions across business lending, asset finance, and consumer loans. With over 40 years of combined industry experience and the support of advanced technology, we help clients access finance options that genuinely suit their personal or commercial needs.
Our process is designed to be simple, transparent, and efficient. Using modern digital tools and AI-supported lender matching, we assess policies and eligibility quickly, allowing you to secure finance with confidence. We pride ourselves on reliable guidance, competitive rates, and flexible structures tailored to your circumstances.
Our Mission
Making finance simple and accessible through smart, informed decisions.
Our mission is to empower clients with clear, well-informed financial choices. By combining two decades of industry experience with modern digital tools, we make it easier to understand your options and choose the solution that’s right for you. Whether you need a car loan, green loan, personal finance or commercial funding, business assets, we’re committed to delivering tailored guidance and exceptional service at every step.
Our Values.
At Sierra Financial Group, we empower clients by making finance simple, transparent, and accessible. We stay committed to integrity, clarity, and always putting our clients first.
We use modern technology and smart comparison tools to deliver personalised finance solutions built on trust, reliability, and genuine care. Your journey matters to us, and we’re dedicated to providing clear guidance, timely communication, and ongoing support. Helping you move forward with confidence.
What Our Clients Say.